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Lidl GB sales rise 10% as it overtakes Morrisons
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Lidl GB reported a 10% rise in sales to over £13bn, helped by price cuts and its Deluxe range, and grew profit after attracting an extra 43 million shopping trips. The discount grocer is doubling down on its loyalty pricing despite criticism from rival Aldi, and has overtaken Morrisons to become the fifth largest grocer in Great Britain.
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