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Huel ad with Spencer Matthews banned over 'irresponsible' claims
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Huel, the meal replacement brand backed by Steven Bartlett and owned by Danone, has been banned by the Advertising Standards Authority (ASA). The watchdog ruled that a video featuring Made In Chelsea star Spencer Matthews, in which he claimed an ultramarathon runner won a race 'by miles' after only eating Huel, encouraged consumers to replace all meals with the product, portraying 'irresponsible dietary habits'.
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